Keyword Research
Keyword Research is the first and probably most important job in process of search engine optimization.

Include keyword in Domain name.
This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells Dog Training Dallas with the URL of the site being www.DogTrainingDallas.com

Create as much content about your products or subject as you can.

Keyword in Title
If the main keywords are targeted in Title of the page, the chances for ranking higher in search engines increases. The “Title Tag” is in the source code below the and above the tags. But all pages should have the different Title tag.

Keyword in Description
If our targeted keywords are in description of the page, again the chances of ranking the website in search engine increases.

Keyword in page file names
If the page file name contains the keyword of our website, it gives greater weight in ranking in search engines
(e.g. www.domain.com/your-keyword/your2-keyword.html)

Keywords in tags
You mast use h1, h2, h3 and etc. tags. An don’t forget to add keywords in it. Also if you mention you keyword in page content, you can put it in strong tag.

Alt Image Tags
All images should be optimized well, with adding alt image tags as search engine robots cannot read, they read the alt tag for the image. It will help to target your keywords in describing the image to robots. So use your keywords in the Alt Image tags.

Link Popularity
Link popularity is one of the important factor in ranking the websites higher in search engines. Link popularity can be defined as total number of incoming links to website to particular page or to the main domain. Bets are one way quality incoming links from relevant sites.

Web Directory and Article directory submissions
Try to increase one way links by directory submissions and article submission. Over time this will help you to grow inbound one way links and ultimately help your web site achieve higher rankings in the search engines.